PERSONAL CARE PRODUCT SECTOR SEEKS GREENER PACKAGING, BUT THE WAY FORWARD IS COMPLEX

may be a big concept, but the road to making personal care product packaging greener is made of small incremental steps that can both provide green marketing benefits and reduce costs.Recent innovations include reducing the size of containers, while maintaining the volume of product they hold, alongside innovations in using renewable resources and keeping packaging waste out of landfills.Because the supply chain of personal care and cosmetics products are so complex, "what you get [with developments in sustainability] is usually a lot of incremental improvements" ...


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