PERSONAL CARE PRODUCT COMPANIES NEED TO TRANSMIT QUALITY AND SAFETY MESSAGES IN CHINA PACKAGING DESIGN
September 1st, 2011
BY MARK GODFREY
CHINA poses tricky challenges for personal care product packaging executives. While the country's mass market is often influenced by fads - such as a current green-is-good phase - its consumers are suspicious of manufacturers and want to be reassured about quality.
For China is also increasingly a country obsessed with product safety - with slipshod production standards amongst local manufacturers providing a host of good reasons - and drawing attention to the foreign origins of a product, particularly product used on the body, helps. In a ...
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