PERSONAL CARE PRODUCT COMPANIES EMPLOY CLARITY AND ORIGINAL ART WORK TO MAXIMISE DESIGN DIFFERENTIATION
June 1st, 2016
COSMETICS and personal care product labelling and decoration continues to play a key role in differentiating brands on the shelf and creating an experience for the consumer. While many companies are moving towards more simple, clean looks, other higher-end brands still prefer eye-catching, metallic designs. Companies are also mixing different finishes and textures for more interesting effects, such as portraying artwork, vintage designs, and personalised packages that help consumers feel unique. Meanwhile, other useful processes are combining labelling and ...
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