PERFRMANCE BRANDS INNOVATE ON PRODUCTION AND SALES TO BOOST CIRCULARITY
August 26th, 2023
Climate change and generational attitude shifts are driving the increased adoption of resale, repair and reuse initiatives in the leisure, sports and outdoor section of the apparel industry as consumer stigma associated with buying secondhand items is replaced with concern about over-production and protecting finite production resources.
But while outerwear – generally more robust and expensive - is considered “ripe” for such schemes, success in recycling and reusing leisurewear and sportswear is currently restricted to high-end brands warned ...
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