PERFETTI VAN MELLE LAUNCHES SNACKS FOR INDIAN YUPPIES
May 1st, 2011
BY MINI PANT ZACHARIAH
THE MANAGING director of Perfetti Van Melle India Pvt. Ltd (PVMI) has told just-food his company's move into salty snacks is based on the appetites of upwardly mobile Indians. After enjoying success with brands such as Alpenliebe, Center Fresh, Mentos and Happydent, PVMI - a fully-owned subsidiary of Italian confectionary conglomerate Perfetti Van Melle - has entered the lucrative branded Indian snack market. Stop Not, PVMI's indigenously developed extruded snack comes in a fried (Stop Not Golz) and non-fried (Stop Not Fofos) variant, the ...
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