PEPSI THRIVES IN SYRIA AFTER 50-YEAR-BAN ENDS – SOFT DRINKS REVIEW
July 1st, 2006
BY PAUL COCHRANE, in Damascus
THE SOFT drinks market in Syria is undergoing unprecedented growth, expected to surge 17%-18% this year over last year's 12% growth, and Pepsi's share of the market growing after just under a year of operations in the country.
Pepsi, which is franchised to Syrian drinks manufacturer Joud, was launched in August last year following a decision by Syria's economy minister to lift a ban on certain US and western firms that were blacklisted over 50 years ago by the Damascus-based Bureau for the Boycott of Israel.
Largely due to strong ...
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