PEPSI COKE COURTS
November 1st, 2003
BY PHILIP FINE
PEPSI and Coke's exclusive deal with two large Canadian school boards will have to be revealed after a 15-year-old convinced the provincial Information and Privacy Commissioner of Ontario that details should be made public. Ontario student Nicholas Dodds was in Grade 8 (aged 13) when he began the two-year battle with the cola companies and school boards. He argued that when he is working as a school student he should not be a marketing target. The cola companies said releasing the terms of the deals would put them at a competitive disadvantage. ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.