PATANJALI LAUNCH WIDE RANGE OF NEW FOOD PRODUCTS
September 1st, 2018
India’s Patanjali Ayurved, the fast-moving consumer goods company that trades on traditional values, has launched several dairy and food products including the liquid milk, yogurt, buttermilk and cottage cheese. It will also be marketing frozen vegetables, including peas, sweetcorn, potato chips (NOTE – NOT CRISPS) and assortment of mixed vegetables, the company has said in a statement.
Being a new entrant, Patanjali has adopted an aggressive pricing policy in the low margin and high-volume liquid milk market. It will be selling milk at Indian Rupees INR40 ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.