PAN CHEWING
February 1st, 2004
BY SWINEETHA DIAS WICKRAMANAYAKE
INDIA'S Dalmia Consumer Care company has launched a chewing gum designed to wean pan masala users from their habit. Its Chabaaza gumlets are priced at INDRupees 1 per pack (designed to imitate traditional pan packaging) and, whilst delivering pan-like taste, contain no supari or other addictive ingredients. The Indian pan masala market is worth between INDRupees 30 billion (US$660 millon) and Rupees 50 billion (US$1.1 billion).
INDIA'S Dalmia Consumer Care company has launched a chewing gum designed to wean pan masala users from their habit. Its Chabaaza gumlets are priced at INDRupees 1 per pack (designed to imitate traditional pan packaging) and, whilst delivering pan-like taste, contain no supari or other addictive ingredients. The Indian pan masala market is worth between INDRupees 30 billion (US$660 millon) and Rupees 50 billion (US$1.1 billion).
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