ANOTHER leader in the ASU30 and lights segments, the American blended Pall Mall remains BAT's leading global mid-price brand, sold in 60 countries. Launched in 1900, it today sells particularly well in eastern and central Europe as well as Italy and last year saw volumes up by 21 per cent. The re-launch in the United States has also proved successful, according to Renaldo Sotorosa, senior international brand manager for Pall Mall. Other launches around the world are to be announced before the end of the year to boost Pall Mall's standing as ...

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