PAKISTAN TOBACCO DEMAND INCREASES, DESPITE BOOMING BLACK MARKET AND TIGHTENING REGULATION

BY SAEED AKHTAR BALOCH PAKISTAN'S tobacco industry, despite unfavourable circumstances such as the devaluation of its local currency the Pakistani Rupee (PKR), an unstable political situation, law and order problems, and the trade of counterfeit and smuggled brands of cigarettes, has fared well and grown at an average rate of 3% over the last five years. With various recent economic reports hailing a contribution to the country's GDP of 4.4% and 5%, and employing over one million people - directly and indirectly - the Pakistan tobacco sector has an annual ...


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