PAINT COMPANIES DEVELOP THOUSANDS OF COLOUR VARIANTS TO MATCH DIVERSE WORLDWIDE TASTES
October 1st, 2008
BY MARK ROWE
THE PSYCHOLOGY of colour has fascinated philosophers and scientists down the ages, so it is perhaps unsurprising that the world's paint companies devote much of their time to working out why consumers prefer certain colours for certain everyday items - and why these tastes vary so much across the world.
According to BASF, there are between 200,000 and 300,000 colour options sold worldwide for the car industry alone. Tastes have also evolved in parallel with developments in technology. Companies such as ICI and BASF can now offer varying shades of ...
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