PAINT AND COATINGS INNOVATION IN JAPAN AND SOUTH KOREA HELP COMPANIES PULL OUT OF SLUMP

BY JULIAN RYALL and KARRYN MILLER RETAINING a competitive advantage in a saturated market is never an easy task but the job becomes even more challenging during a financial slump. East Asia's most developed countries Japan and South Korea have a strong record in technical innovation and their paint and coatings companies always bear close examination for inventions and good practice. South Korean paint and automotive companies are a case in point. They have clearly regarded these challenging times as an opportunity to move forward through research and ...


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