OVERSEAS CHINA TOURIST SALES INFLUENCES DOMESTIC COSMETICS PURCHASES

BY MARK GODFREY MAKING overseas purchasing easier for Chinese tourists is influencing domestic cosmetics sales in China. Paul French, co-head of Shanghai based market research firm Access Asia sees the reach of Chinese tourists as vital to recent success in China for higher end overseas brands such as Kiehls and L'Occitane. These "have been capturing the female consumer's eye and wallet" in Chinese department stores after consumers return home, eroding sales of traditionally dominant Asian brands such as Shiseido and Kanebo. This because of overseas ...


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