OVER-EXPANSION AND ONLINE COMPETITION DID FOR ONE OF CHINA’S FEW PRIVATELY OWNED BOOK CHAINS
November 1st, 2011
BY ALICIA YANG and MARK GODFREY
A GROUNDBREAKING and high profile Chinese book chain has closed, brought down by high accommodation costs, online competition and physical store competitors who adopted their western-retail formula. All of O2 Sun's 30 stores nationwide closed in late October, (bar three of the seven Beijing stores which are franchised operations and are expected to change their names soon). In an article on Chinese language local portal 163.com the book chain's founder and CEO Sun Qi wrote that revenues from her 30 stores nationwide had tanked in ...
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