ORGANICS FEATURE
October 1st, 2002
BY PHILIP FINE
HEINZ did something this year that its rival large USA-based food producers seem to be shying away from. They put their own name on an organic product.
One would think other US companies would have, by now, employed the same strategy as Heinz: use organic-friendly Europe as a test-market for an eventual US launch of an organic product, but the idea seems to be slow in catching on.
The American unveiling in June of Heinz Organic Ketchup was preceded by a successful introduction of the product in the UK and Scandinavia, where it captured an 80 ...
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