ORGANIC SALES
October 1st, 2002
BY PHILIP FINE
WHILE it may seem that big brand names have been shut out of American confectionary shelves of health stores, in reality several multinational food giants have been very actively pursuing the organic foods sector, albeit through the back door.
Large US food producers like Mars, Danone and General Mills are opting out of putting an organic seal on their own respective confectionary, yoghurts and breakfast cereals, and are instead snapping up successful independent brands, providing these seemingly small operators with key distribution and ...
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