ONLINE SALES WEAKEN BIG BRANDS – BUT INDIE SCRAPPERS WILL HAVE TO FIGHT TO RETAIN CONSUMER LOYALTY
February 1st, 2018
ONLINE-savvy cosmetics consumers are becoming more adventurous – gone are the days that they would only trust the quality of traditional brands bought sight unseen on the web. Instead, consumers are investigating product ingredients carefully, as well as online reviews, and armed with such information, are often choosing to buy emerging, smaller brands over those established, known ones. And this trend has forced the industry across the board to play by a whole new set of industry best practices to stay ahead of the game, experts say.
This trend has been ...
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