ONLINE PACKAGED FOOD SALES SET TO TAKE OFF IN THAILAND
September 1st, 2016
Thailand’s online packaged food market is small, but growing fast. Indeed, online sales of packaged food in Thailand are expected to grow dramatically by 2020 as Internet penetration increases and traffic in major cities makes in-person shopping inconvenient. Just over 40% of Thailand’s population can access the Internet at home, up from just 22.4% in 2010, according to the World Bank. Meanwhile, Statista, the online statistics portal, estimates that 20 million Thais will use smartphones by the end of 2016, compared to just 14.4 million in 2013.
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