OMNI CHANNEL RETAILING – MANAGEMENT BRIEFING
March 1st, 2013
PART 1 – THE RAPID EVOLUTION OF MULTI-CHANNEL The apparel retail world has been altered profoundly by technology over the last few years, and the fashion industry knows that to succeed marketing and sales must be undertaken though the many new channels that are now available. This brave new world is made up of ubiquitous wi-fi internet, apps, mobile phones, tablets, 3D body scanners, Facebook, Twitter, and a host of other social media sites that have revolutionalised shopping. Indeed, multichannel has mutated into omni-channel, where devices, communities ...
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