OBESITY CAMPAIGN
October 1st, 2003
BY PHILIP FINE
IN the changing America of leaner Chicken McNuggets and a fervency to lower
the country's collective weight, getting told to shape up seems to have
extended to a US government anti-obesity campaign. Last year, the Centers
for Disease Control launched a multi-media advertising blitz aimed at
getting children to become more active, carrying the theme "Verb, it's what
you do." Criticised for being too vague and ineffective, campaign creators Saatchi &
Saatchi have added US$68.4 million (GBPounds41 million) to the US$125 million ...
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