NZ COSMETICS INDUSTRY REAPS BENEFITS OF AGEING SOCIETY
September 1st, 2017
IT is a constant truth within the personal care product industry that brands prosper when they understand markets that they are targeting. In New Zealand, one key and increasingly important factor is that the country’s 4.7 million people society is ageing. According to information, data, and measurement company Nielsen, the number of consumers aged over 50 years old makes up 38% of the New Zealand population and this is expected to rise to as high as 43% by the year 2025. “Often overlooked by advertising, there is an opportunity to speak more eloquently to ...
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