NORTH AMERICAN MEN’S DEMAND FOR COSMETICS HAS ROOM FOR IMPROVEMENT
October 1st, 2008
BY MONICA DOBIE, JULIAN RYALL, and PHILIPPA JONES
COMPARED to their counterparts in Europe and Asia, North American men are at the bottom of the league tables for using beauty products, leaving male cosmetics marketers with both a lot of work, and a lot opportunity. Where "Asia has planted the seed" for male beauty and European men are conscious of their hygiene needs American men, especially those over 30, for the most part prefer the Malboro Man's beauty regime.
The metrosexual movement appears to have been largely spurned by Americans who were not ...
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