NORTH AMERICA BABY FOOD MARKET IS DIVERSIFYING INTO NICHE MARKETS SAY FOOD INDUSTRY EXPERTS
October 1st, 2007
BY ALAN OSBORN and MONICA DOBIE, in Ottawa
AGAINST the background of a stable or even declining birth-rate, north American baby food companies are turning to organic and other premium foods to maintain and, where possible, to increase market share. The US Food Institute reports that the overall USA baby food and drink market is predicted to remain virtually unchanged between now and 2011 when sales will reach only US$3.6 billion - just US$100 million higher than this year. But health concerns are driving up organic sales in spite of prices more than two thirds ...
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