NORTH AFRICA’S HOME-GROWN BEAUTY BUSINESSES CHALLENGE MAJORS FOR MARKET SHARE
January 1st, 2020
NORTH Africa is a region where care for appearance, grooming and personal hygiene is integral to its cultural DNA, so while personal care product majors have a strong presence, it is maybe no surprise that local beauty manufacturers continue to bubble up with fresh ideas and products that capture the imagination of consumers.
Egypt, with its 97 million-plus population, is always a dominant market in this region and its beauty and personal care market has seen many changes in recent years, and the emergence of locally manufactured brands that offer high-quality ...
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