NORTH AFRICA’S BEAUTY MARKETS CONTINUE TO GROW BUT CAN BE TOUGH TO ACCESS
January 1st, 2019
NORTH Africa offers personal care product majors populous markets, close to European manufacturing centres, with large and growing middle classes (outside troubled Libya) – but trading in these countries is not without complication. Regulatory shifts, counterfeiting and some security concerns make these useful markets a challenge for brands to tap.
Egypt is a case in point, with nearly 97 million people, Egypt is home to the largest consumer market in the Middle East and North Africa, according to Rand Merchant Bank's latest edition of Where to invest in ...
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