NORDIC FOOD MARKETS MOVE TOWARDS FUNCTIONAL HEALTH AND ORGANIC FOODS, BUT OBESITY IS STILL ON THE RISE

BY GERARD O'DWYER FOR those seduced by the idea that Nordic countries are full of healthy statuesque blond super-beings eating perfect diets and exercising regularly, it may come as something of a surprise to learn that obesity is on the rise in the region. Based according to the Body Mass Index (BMI), 14% of Finnish teenagers and 18% of adults are classified as significantly overweight or obese. The figure for Finnish adult women is 14% and for adult Finnish men 19%: (statistics from the Nordic Council Obesity and Health Report 2008). In Denmark, 12% of ...


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