NOMINUM OFFERS TELCOS MEANS TO THRIVE AS SMARTPHONE MARKET MATURES
March 15th, 2014
TELCOS are facing a dilemma. The boom times of the past seven years - fuelled by the launch of smartphones - are drawing to a close. No longer are riches to be made by simply chasing new customers willing to buy smartphone-linked accounts. In developed economies at least, these markets are becoming saturated. It is time for telcos to hang onto their older customers and up-sell, rather than focusing overwhelmingly on attracting new customers.And just as this sea-change is happening, telcos are facing a new challenge in the face of OTT content providers able to ...
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