NO MAJOR EVIDENCE THAT FOOD AND DRINK COMPANIES SHIRT CHANGER EASTERN EUROPE ON TASTE – BUT REPUTATIONS ARE RISKED ANYWAY
July 1st, 2017
EASTERN and central European food consumers have often complained that international branded food tastes worse in their countries than in western Europe – even when comparing the same brands in similar packaging.
But the question is whether these grumbles are effectively urban myths – or if there is evidence suggesting that these differences are real. Ongoing tests suggest that there may well be contrasts – although they may not be major.
This dual-quality foodstuffs phenomenon has been a hot topic for years in ex-Communist EU states where citizens could ...
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