NIGERIA’S ESSENTIAL MALE GROOMING SALES GROW STEADILY, WITH NON-STAPLES BECOMING A NEW NICHE
January 1st, 2017
NIGERIAN men are often pragmatic consumers who focus on essentials when buying grooming products, and indeed sales of daily staples such as toiletry, shaving and fragrance products have been growing phenomenally in west Africa’s economic powerhouse.
But personal care product companies should not ignore non-essential grooming products for men in Nigeria – it may be a niche, but market experts have told Cosmetics Business Markets that the potential of these sales should not be underestimated.
In 2016, Nigeria’s male grooming product retail sales comprising ...
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