NIGERIA MALE GROOMING SALES INCREASE BOOSTS DEODORANT SALES IN AFRICA’S LARGEST MARKET
June 1st, 2017
A GROWING population of professional young men is behind an increase in sales of deodorants to consumers wanting to combat the heat of Nigeria.
With wide supermarket availability of these personal care products a relatively new phenomenon in Nigeria, consumers can regard deodorants as trendy and a symbol that they are in touch with global trends Driven by a desire to appear trendy and follow western media influence, London-based market research company Euromonitor International has revealed.
In 2011, according to figures released by Euromonitor, the retail ...
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