NEW SERBIA MEAT QUALITY LABEL WILL BOOST QUALITY AND SALES, SAYS INDUSTRY LEADER

THE PRESIDENT of a key Serbian meat industry association has told GlobalMeatNews that a new meat quality label will help raise standards among her country’s manufacturers and processors, boosting sales at home and abroad. Tamara Penjić, the president of the Serbian Meat Quality Label Association, said the label will “contribute to the strengthening of export potential and the opening of new markets”. Ms Penjić, also executive director of MI Carnex, a leading Serbian meat manufacturer, said: “The label will provide certainty for consumers both domestic ...


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