NEW NESTLÉ ICE CREAM JOINT VENTURE WILL MAKE CHANGES TO RUSSIAN MARKET
July 1st, 2016
THE ENTRY of Froneri, the joint venture company formed on a 50-50 basis by Nestlé and UK-based manufacturer R&R, into the Russian ice cream market, is poised to boost competition in a segment that has been showing increasing dynamism.
Russian ice cream sales have not only been increasing, they have become more diverse, with consumers being offered more choice from Russia-based and international food corporations.
A spokesperson for the Russian Union of Ice Cream Producers said its analysts believe that the Russian ice cream market will grow in ...
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