NEW KANEBO PRESIDENT WANTS TO DEVELOP GLOBAL BRANDS
November 1st, 2012
BY JULIAN RYALL, IN TOKYO
Masumi Natsusaka has global ambitions for Kanebo Cosmetics Inc., where he assumed the company's presidency in June. And he has told Soap Perfumery & Cosmetics that he is impatient for brands that have previously only been for selected foreign and domestic markets to evolve into truly global brands developed to directly meet the needs of a new generation of consumers around the world.
And while Kanebo may be lagging behind Japan's largest cosmetics firm, Shiseido Co., in its international presence, Mr Natsusaka is confident that ...
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