NEW INNOVATIONS KEEPING CODING SECTOR AFLOAT AFTER RECESSION
September 1st, 2010
BY EMMA JACKSON
CONSUMERS barely notice the tiny band of code printed on their soft drink can or prescription bottle, but behind the scenes the coding and marking industry thrives on making those seemingly insignificant lines of print more readable, efficient and better integrated with high technology.
QR or quick response codes are among the most cutting-edge high-tech codes being developed for niche industries. These ultra-specialised codes, when captured with a smartphone, can link consumers into company websites, carry the product's entire nutritional ...
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