NEW EU MEMBERS BULGARIA AND ROMANIA OFFER NEW OPPORTUNITIES FOR WESTERN EUROPEAN COSMETICS PRODUCERS
October 1st, 2007
BY MARK ROWE
OTHER member states of the European Union (EU) may have had reservations about the accession of Romania and Bulgaria to the once-exclusive EU euroclub, but such sentiments are not shared by the international cosmetics industry. With western European markets reaching a plateau of maturity, the real expansion and investment opportunities lie further east. And, following, the successful integration of major former Communist bloc countries such as the Czech Republic and Poland - Bulgaria and Romania are seen as offering rich pickings for the ...
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