NEW CHOCOLATE BRAND LUVIT LAUNCHED IN INDIA
May 22nd, 2015
India’s Indian Rupee INR68 billion (USD1.06 billion) chocolate market has a new player competing for sales – LuvIt, launched by Bangalore-based Global Consumer Products, LuvIt. It will compete for sales along with Mondelez’s Cadbury and Nestlé. The former commands 70% of the chocolate market share in India. Global Consumer Products was launched by Godrej Group’s former managing director Arumugham Mahendran who quit the Indian consumer products giant two years ago to move into the food and beverages business. Global Consumer Products is backed by Goldman ...
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