NEW BIRLA CELLULOSE BUSINESS DIRECTOR SEEKS TO EXPAND NEW LIVA BRAND

The new business director of Birla Cellulose (part of India’s Aditya Birla Group), Dilip Gaur, has his priority set: to build on the popularity of the Liva fabric and take it to new heights. Barely two weeks into his new position as the head of multi-billion dollar Aditya Birla Group’s cellulose business, Mr Gaur told Twist International, “My focus will be to see how I can scale it up. I want to see how we leverage this for the larger benefit of the textile industry.” Mr Gaur’s appointment coincided with the first anniversary of the launch of the Liva ...


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