NESTLÉ BRINGS PLANT-BASED MEAT PRODUCTS TO CHINA, SEEKING STRONG PRESENCE IN ASIA
December 2nd, 2020
Nestlé’s senior vice president at Nestle Professional for Greater China region has said the target of the company’s new Harvest Gourmet plant-based meat product line (released in Beijing December 9) would be consumers with ethical and personal health concerns.
“Harvest Gourmet targets the consumers who seeks a balanced diet with enough nutrition intake, and who want to contribute to food sustainability,” Altug Guven, told just-food.
About 84% of Chinese consumers wish to stay healthy and maintain a good image through a balanced diet, according to a ...
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