NATURAL APPROACH IS WINNING BIG IN THE AUSTRALASIAN AND PACIFIC ISLAND COSMETICS MARKET

AUSTRALIA and New Zealand might be saturated markets for the cosmetic and toiletry retailing industry but the consumers' willingness to buy a variety of complex formulated and premium green products is continually expanding revenue. Millennial consumers especially are contributing to rising demand for independent and green brands. In Australia, ongoing growth in the personal care product market is modest, but steady and data indicates that customers are constantly longing for new products. This willingness to experiment makes the country an ideal testing ground ...


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