NATURAL AFRICAN LOOKS INCREASE IN PREDOMINANCE AS SUB-SAHARAN BEAUTY MARKETS BECOME MORE SOPHISTICATED
November 1st, 2019
Beauty markets in sub-Saharan Africa are becoming more sophisticated, and with this comes an increasing desire by consumers to use cosmetics that better match their own skin and hair characteristics, rather than utilising products that of more universal appeal.
Nigeria’s personal care product industry continues to grow, and given its population is the largest in Africa - now estimated by the United Nations at 200 million - this market inevitably has the most potential in the continent. Indeed, a report from the African Business Pages, a Dubai-based business ...
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