NATURA CONTINUES EXPANSION IN ITS BRAZILIAN DOMESTIC MARKET
March 1st, 2011
BY PACIFICA GODDARD
NATURA, Brazil's leading producer of personal care products, from cosmetics to perfumes, including face, body and hair products, had a very productive 2010 - launching 191 new products. This included two new lines, Una cosmetics and Amó perfumes, while adding a soap category to its Ekos line, while re-launching Chronos, its anti-aging products line. This was reformulated, rebranded, with prices lowered. Also, consumers can now select Chronos products not only on their chronological age, but on the severity of their visible aging signs.
The ...
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