NATIVE HEALTH FOOD-BASED FLAVOURS WINNING OVER CHINESE
March 1st, 2010
BY WANG FANGQING
ONE of the challenges for multinational food companies doing businesses in China is the cultural uniqueness of the world's most populous country. But well aware of the riches that could be tapped, the international food industry is developing flavours and health traditions that accommodate Chinese tastes.
At the end of this January (2010), the Chinese operation of US-based Kraft Foods Inc. launched a new whole-wheat series of its biscuit brand Pacific in China, which is now available in three flavours: Chinese red date, black sesame seed, and ...
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