MULTINATIONALS WANT A PIECE OF INDIA’S BISCUIT MARKET
March 1st, 2011
BY MINI PANT ZACHARIAH
INDIA'S USD2.4 billion biscuit market is drawing multinational companies (MNCs) to its shores - growing at 14% annually, it holds much promise, but will MNCs have the smarts to turn this demand into significant profits? (NOTE - FIGURE FROM EUROMONITOR)
Oreo, from US giant Kraft is the most recent overseas arrival to this multi-billion dollar biscuit party. Last year, GlaxoSmithKline Consumer Healthcare launched high-end cookies and cream biscuits under its Horlicks brand, to join its existing lower-end inexpensive Horlicks biscuits and a ...
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