MULTINATIONALS STILL DOMINANT IN CHINA’S MAJOR PERSONAL CARE MARKET
December 1st, 2014
CHINA’S huge cosmetics market remains a battleground for the world’s multinational personal care product players and they are still more than holding their own against local manufacturers and brands, especially in higher end segments.The country’s overall cosmetics and personal care product market was worth Chinese Yuan Renminbi CNY274 billion (USD44 billion) in 2013, according to data provided by market analysts Euromonitor International. That figure breaks down into CNY131 billion (USD21.21 billion) for skincare and CNY54 billion (USD8.74 billion) for ...
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