MULTINATIONALS’ GRIP ON CHINA’S COSMETICS INDUSTRY LIKELY TO BE STRENGTHENED BY OLYMPIC MARKETING CAMPAIGNS
January 1st, 2008
BY MARK GODFREY, in Beijing
A WALK down the supermarket aisles in a Beijing residential area reveals much about the state of China's cosmetics scene. Pick up a bottle of shampoo at the Jingkelong (NOTE - SPELLING IS CORRECT) store on Gongti Bei Lu street (NOTE - SPELLING IS CORRECT) and chances are the blue-aproned assistants will shuffle over to recommend another. Local supermarket chains like Jingkelong and Wumart regularly have unstated deals with brands to push sales of particular products, though a spokesperson for Jingkelong denied the practice ...
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