MULTI-FUNCTIONALITY HELPS PROTECTIVE COATINGS COMPANIES MARKET THEIR WARES
December 1st, 2015
Innovative protective coatings have always been marked on their ability to deliver a function with excellence. However, there is real marketing gold where companies can demonstrate that coatings deliver a range of protective functions at the same time, such as waterproofing, insulating, and protecting aesthetics. Protective coatings are also becoming easier to apply and maintain, allowing them to handle delicate applications such as on heritage buildings.
For instance, Germany-based BASF launched its waterproof, acrylic coating, MasterProtect C 350, in 2015, ...
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