MOTHER DAIRY CONFIRMS DECEMBER LAUNCH OF FROZEN SNACK
December 1st, 2014
Indian processed food company Mother Dairy will launch its first frozen snack – Aloo Tikki, a potato based Indian delicacy – nationwide by the end of this year, a company executive has told just-food. It will be marketed under the company’s Safal brand, and be launched alongside NEW other new ready-to-cook frozen products: spinach blocks and a potato fenugreek mix, which need to be fried before serving. “We will be using modern and traditional channels for retails, including 1,500 Safal food and Mother Dairy outlets in Delhi,” Pradipta Sahoo, business ...
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