MOROCCAN BATH AND SHOWER PRODUCTS: A GROWING MARKET DIRECTED TOWARDS ORGANIC AND TRADITIONAL METHODS

  The Moroccan bath and shower products market grew by 8% in 2015, with a sales value of Moroccan Dirham MAD868 million (USD86.1 million) according to UK-based market research company, Euromonitor International, while the highest growth rate was reached by intimate washes with 12%. Analysts from Euromonitor also predict that this market will record a value compound annual growth rate of 8% in constant value terms to reach MAD1.26 million (USD125.7) at constant 2015 prices by 2020. This market is still growing despite this north African beauty and personal ...


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