MONETISING THE DIGITAL LIFESTYLE – ORACLE
January 1st, 2014
BY ROBERT STOKES AS businesses and consumers increasingly adopt a 'digital lifestyle' using mobile platforms such as tablets and smartphones, communication services providers (CSPs) are asking how best to monetise services while lowering costs. CSPs want to maximise yield per customer and reduce the churn for users consuming a range of data, voice and SMS text services.Monetising the smart office or digital lifestyle is doubly important as revenues from voice dwindle in mature markets; text messaging continues to grow but comes under attack from Internet ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.