MONETISING THE DIGITAL LIFESTYLE – ORACLE


BY ROBERT STOKES AS businesses and consumers increasingly adopt a 'digital lifestyle' using mobile platforms such as tablets and smartphones, communication services providers (CSPs) are asking how best to monetise services while lowering costs. CSPs want to maximise yield per customer and reduce the churn for users consuming a range of data, voice and SMS text services.Monetising the smart office or digital lifestyle is doubly important as revenues from voice dwindle in mature markets; text messaging continues to grow but comes under attack from ...


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